TheMarketingblog : Global Entrepreneurship Week, Zmags' Prism Publicator & MSC Cruises, O2 appoints Frukt, Mums’ supermarket loyalty, PPRO Group - 22nd October 2014

O2 appoints Frukt to increase partnership with the music industry O2 has appointed Frukt as its lead music agency, with the aim to strengthen the brand's partnership with the music industry and music fans. Frukt has been tasked with developing new approaches and concepts for O2's music portfolio, as well as looking to evolve the Priority platform.     [read more...]     MCS Cruises Pioneers Travel Industry's Use of a Digital Publishing Platform - WhatTheyThink With 12 cruise ships and hundreds of itineraries worldwide, MSC Cruises thinks big. That's why the company pioneered the travel industry's use of a digital publishing platform in 2011 by signing on with Zmags.     [read more...]     Mums' supermarket loyalty is being eroded, Mumsnet and Starcom MediaVest study shows Supermarkets need to communicate with mums more often to ensure shopper loyalty, Starcom MediaVest Group and Mumsnet have found from research into the shopping habits of mums. The survey, which sampled responses from 1,000 Mumsnet users, was conducted to provide a better understanding into mum's online and in-store supermarket shopping habits to identify when supermarkets [...]     [read more...]     Global Entrepreneurship Week Entrepreneurs around the world have a new ally helping make it easier for them to register their new businesses. Global Entrepreneurship Week and UNCTAD jointly launched the Global Enterprise Registration portal during the Leaders' Summit of the World Investment Forum in Geneva, Switzerland.     [read more...]     Overseas retailers alienate a generation of e-buyers at the checkout Online merchants based outside of the UK could be losing out on vital global sales from Generation Y by failing to convert browsers into buyers at the checkout.     [read more...]

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