Events in October : Explore the latest in Conversion Optimisation - use MARKETINGBLOG14 for an extra 15% discount

Important Event News : Register for Conversion Conference London – Make sure you use MARKETINGBLOG14 for an extra 15% discount Only a few weeks to go until the brightest minds gather in London to explore the latest in Conversion Optimisation.  Be prepared to be informed, updated and intellectually stimulated like never before. We have just finished the Pre-Conference Guide.  Download here to take full advantage of all the offerings, prepare your visit  or use this great tool to convince your boss that you simply cannot miss this event! Here are a few highlights from the agenda! Cian Weeresinghe CMO Secret Escapes Don't copy competitors, learn from them. How can insights from competitors contribute to higher conversion for your site? Learn about the key predictors of conversion, high-performance patterns in and across verticals, and new ways to improve conversion by looking at the broader context in which a site or app lives. Peep Laja Conversion Optimization Expert & Founder Markitekt Everyone's website leaks money. But how do you find those leaks? Finding and plugging those leaks is the key to effective conversion optimisation. Peep Laja  is going to teach you how to identify the leaks through conversion research, and come up with the hypotheses to plug them. Lukas Vermeer Data Scientist Booking.com Imagine you are standing in front of a row of slot machines (“one-armed bandits”). You only have a limited number of coins in your pocket, but you are determined to make as much profit as possible. You suspect that the different machines have different odds of success, but you are unsure which machine is best. What should you do? This multi-armed bandit problem has many parallels with A/B testing and conversion optimisation. Lukas will explain why thinking like a bandit instead of a scientist is good for business. Tim Ash CEO & Founder Site Tuners Only two places left! Register now and spend half a day with the author of the bestseller "Landing Page Optimization" Tim Ash. See the full Workshop Description Intensive learning is guaranteed!