TheMarketingblog

M&C Saatchi make ‘Penny for London’ look easy1peasy ·          World First Scheme is 21st Century Answer to Giving ·          Phase One Rolls Out Across London’s Transport Network London 30 th October 2014: M&C Saatchi has played a central role in bringing the world’s first city-wide contactless payment giving scheme – ‘Penny for London’ – to life.  The innovative new micro-donation scheme, which allows Londoners to donate as little as 1p every time they make a contactless payment, was launched by Mayor of London, Boris Johnson, yesterday. Londoners can opt in via their smartphone or desktop at  www.pennyforlondon .com.

Following recent activity in the UK, Italian aperitif brand Aperol has seen sales at Waitrose soar by 800% in one year , according to the annual Waitrose Food & Drink Report 2014 .

Content + commerce = retail winner: study By  Chloe Rigby October 28, 2014 - 10:54 am Share: LinkedIn Twitter Facebook Google+ Email The ability to bring content and commerce together “may be what separates retail winners from losers”, according to a new report. More than three quarters (78%) of consumers now browse online before buying in-store, finds an L2 Intelligence Report on Content and Commerce, produced in partnership with  Demandware   [ IRDX VDMW ] . It dubs the practice ‘webrooming’. The report sees an opportunity for brands to win the sale before shoppers go instore. “Branded content,” it says, “delivered in tandem with product information, provides the texture for a consumer to mentally commit to a purchase.” But, it warns, brands must work in an environment where the landscape is saturated with content. Branded commerce is exploding Branded commerce is exploding, says the report, which cites figures showing that 56% of marketers in ...

Latest from theMarketingblog - Email Open and Click Rates, Farzana Baduel, MD of Curzon PR, Wearable technology as news gathering tool The Guardian exploring use of wearable technology as news gathering tool The Guardian is exploring ways in which to use wearable technology as a news gathering tool as well as audience consumption platform, according to Guardian group product manager Tom Grinsted. [read more...] Curzon PR MD Wins Media Professional of the Year Award  Curzon PR's Founder and Managing Director, Farzana Baduel, has been awarded the Media Professional of the Year Award at this year's Asian Media Awards, held on Tuesday 28 October at the Hilton Deansgate Hotel in Manchester. Founded in 2009, Curzon PR is a London-based strategic public relations and digital communications agency working across arts, culture, ... [read more...] Email Open and Click Rates, by Subject Line Length Email newsletters wi...

Specsavers Australia has rolled out new commercials in the long-running ‘Should’ve gone to Specsavers’ campaign with the work the  first from recently appointed creative agency Cummins & Partners . The spots highlight the pitfalls of having poor eyesight in the summer, as it promotes the retailers free polarised sunglasses deal with the purchase of two frames. Cummins & Partners co-executive creative director Jim Ingram said: “It’s an honour to contribute to such a successful global platform, we’re extremely proud of this work”.

Totem Marketing Appointed by Diamond Logistics to Provide Strategic Comms Support t Totem Marketing is pleased to announce that it’s been appointed by Diamond Logistics – the fastest-growing logistics company in the UK – as their strategic communications agency. The marketing experts at Totem will be providing a number of elements of support and services for Diamond Logistics, from strategy and design to communications and productions, allowing them to further their position as the go-to provider of logistics solutions in the country. Derek Owen, Managing Director of Totem Marketing says, “Diamond Logistics is an amazing company, probably the best-kept secret in the courier market. They have fantastic stats, great services and amazing staff – it’s our role now to work with the Diamond Logistics family to educate the market on what we’re missing. He adds, “Our team always strive to provide the very best results for clients, whether we’re creating winning content, providing m...

    Movember engages Posterscope for OOH campaign championing 'Mo Bros' efforts Movember, the month-long campaign that sees men grow moustaches to raise awareness and funds for men's health, has unveiled 'Mo Bro Heroes' featuring across 30 digital screens throughout the London Underground. Using the Liveposter platform, Mo Bro Heroes celebrates some of the best Mo Bros from across the UK.     [read more...]         Core Spreads Explore Snapshot of Trading Experiences with 'A Day In The Life Of...' What's an average day like for traders using the spread betting provider? Core Spreads, the independent spread betting provider, is offering those new or returning to financial trading an insight into the everyday life of some of their most experienced members.     [read more...]         Avalon grows as business expands across Europe Avalon, the leading provider of pre-pa...