Events : Demystifying Programmatic Buying and Getting it Right / Real-Time Advertising Summit

Date: Wednesday 19 November 2014 - Thursday 20 November 2014
Location: London, UK
Related categories: IT, Technology & Media »

Demystifying Programmatic Buying and Getting it Right

According to a recent report “The International State of Programmatic” by MAGNA GLOBAL released in October 2013, worldwide programmatic ad spending would leap to $32.6 billion by 2017.  Furthermore, according to another report released in March this year, conducted by the Association of National Advertisers and Forrester revealed that among a sample of 153 client-side marketers who had an average of 17 years experience in the marketing/advertising industry, most marketers still don't have a clear understanding of how programmatic ad buying works despite the fact that it draws a bigger budget allocation.
There is no doubt that there are huge opportunities for not only advertisers but also publishers in the programmatic media buying space, however, as the reports reveal, whilst programmatic is on the rise, there is a lack of clarity around programmatic and there is a skills gap that needs be addressed and overcome in order for advertisers to make the most of the benefits of what is to become the future of media trading.
ACI’s Real-Time Advertising Summit taking place on 19th & 20th November 2014, is a two day event focussed on addressing key opportunities and challenges for advertisers, media agencies and publishers in the rapidly evolving programmatic landscape. Led by industry experts through case study presentation, panel discussions,  interactive and networking sessions the event aims to provide advertisers, agencies and publishers with a peer-to-peer learning platform to learn about the latest trends in programmatic media trading.
Join us in London, the digital advertising hub in Europe and the business gateway to Europe for US and network with your peers and learn all there is to know about real-time advertising and take your media trading strategies to the next level.

Key Topics

  • The Return on Investment of Programmatic Buying for Advertisers
  • Transparency: Strategies for Brands to Get More Visibility of their Media Budget Spend
  • Mobile and Video Real-Time Bidding (RTB)
  • Brand Safety in the Real-Time Advertising Ecosystem
  • Designing a Real Time Cross-Channel Advertising Strategy
  • The Publishers View on Programmatic
  • Choosing the Right DSP & DMPs
  • Bid Optimisation to Achieve Improved ROI from Your RTB  Campaigns
  • Attribution in Real-Time Audience Targeting and more

Chaired By

Day One Chair: Paul Frampton, CEO, Havas Media
Stay tuned for details of Day Two Chair to be announced


  • Laurent NicolasVP of Viewability, AppNexus
  • Richard Dunmall, Group MD, Advertising, Bauer Media UK
  • Tom Bowman, SVP Sales Operations and Commercial Production, BBC Worldwide
  • Mark ButterField, Global Head of Media, Boehringer Ingelheim
  • Victor Malachard, CEO and Co-founder, Byyd
  • Martin Brown,  Vice President Managing Director UK and Nordics, DataXu
  • Alan Fagan,  Group Sales Director,  EMEA, ESPN
  • Matthijs Keij,  CEO, FlxOne
  • John Snyder, CEO, Grapeshot Limited
  • Khurram Hamid,  Global Director Digital Media, GlaxoSmithKline
  • Steve Chester, Director of Data & Industry Programmes, IAB UK
  • Martin Kelly,  CEO and Co-founder, Infectious Media Ltd
  • Matt Adams,  Chief Media Officer, iProspect
  • David Ellison, Marketing Services Manager, ISBA
  • James Bourner, Head of Display & RTB,  Jellyfish Online Marketing
  • Dan Plant,  Group Strategy Director and Real Time Planning Director,  MEC Global
  • Oliver Gertz,  Managing Director Interaction EMEA, MediaCom
  • Steve Richards, COO & European President, MOFILM
  • Chris Actis,  Managing Director,  Neo@Ogilvy
  • Victoria Swainson,  Programmatic Trading Manager,  News UK
  • Karim H. Attia,  CEO,
  • Leon Gurevich, Commercial Director, OpenX
  • Liz Rutgersson, Head of Real-Time Bidding Display, Periscopix
  • Gareth Shaw, Commercial Director,  PulsePoint
  • Gavin Stirrat, COO, StrikeAd
  • Gordon White, Programmatic and Data Director, Time Out
  • Geoffroy Bessaud, Global Category Manager, Media, Communication Agencies, Events, Global Purchasing,sanofi-aventis
  • Shane Keane, Media Manager EMEA/APAC, Shazam
  • Paul Gill, Head of Real-Time Bidding (RTB), Search Laboratory
  • Gavin Wilson, Managing Director Northern And Southern Europe, Sociomantic Labs
  • Tom Barnett, CEO, Switch Concepts Limited
  • Chris Dobson, Executive Chairman, The Exchange Lab
  • Fiona McKinnon, VP, Global Operations and Partnerships, The Exchange Lab
  • James Patterson, Client Services Director, The Trade Desk Inc
  • Andy Bush, International Publisher, Time & Fortune
  • Paul Rostkowski, President  Varick Media Management, Varick Media
  • Rich Astley, Managing Director UK, Videology
  • Marco Bertozzi, President Audience On Demand EMEA and North American Client Services, VivaKi
  • Daniel Young, International Yield & Programmatic Director, The Weather Channel
  • Nick Hugh, Vice President,  Display Solutions,  EMEA, Yahoo!

    Who Will Attend

    • Brands
    • Agencies
    • Ad Networks
    • Ad Exchanges
    • DSPs
    • SSPs
    • Publishers


    For further information or to register your attendance contact:

    Claire Taylor-Payne

    Tel: +44 (0) 203 141 0601

    Sponsorship & Exhibition Opportunities

    For all sponsorship enquiries please contact:

    Victor Kinlock

    Tel: +44 (0) 20 3141 0626

    Speaking Opportunities

    If you are a brand or media agency and would like to be considered as a speaker for the event with a 20-30 minute presentation, please submit an abstract for consideration to the conference producer:

    Tia Akbari

    Tel: +44 (0)20 3141 0643
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