Important Event News : Register for Conversion Conference London – Make sure you use MARKETINGBLOG14 for an extra 15% discount

Balancing Optimization and Web Development Kevin Eichelberger, founder and CEO of Blue Acorn, says that optimization is not given enough weight in design and development. He notes that in many companies today, optimization is done after the fact, when ideally, optimization techniques should be incorporated throughout the decision-making process. Read more... Some of our heavyweight speakers and their thoughts on all things optimization! Craig Sullivan A/B and multivariate experiments Stephen Pavlovich Getting to know you: Stephen Pavlovich Scott Brinker Interactive Content: The Successor Of The Landing Page ..FEATURED SESSION Because You Can't Do It Alone - Making the Cultural Change Happen in Your Company  Conversion optimisation is the key for success - every attendee of Conversion Conference knows this. But you can't do it alone, you need resources and long term support from other departments and your management up to the very top. Whether you are starting a project or running it for some years already, in this session we will show you how to get your colleagues and your management excited about conversion optimsation, how to secure the internal support and how - once on board - you can use your management as an incredibly good source for fresh ideas.Learn more Moderator: Rob Jackson, UK Managing Director, Elisa Interactive  Paul RoukeFounder & Director of Optimisation, PRWD Share