Let the #CamperHunt begin! - Tribal Worldwide, London and Volkswagen UK
#CamperHunt Competition to Engage Fans on Twitter and Facebook -
London. 11 August 2014. Volkswagen UK and Tribal Worldwide, London, have unveiled a UK-wide virtual treasure hunt – #CamperHunt – giving fans the chance to win one of six VW Camper van Tents to celebrate the summer, as part of the brand’s ‘Summer Driving’ social initiative – also created by Tribal Worldwide, London.
Running across Twitter and Facebook from Monday 11 August, Volkswagen and Tribal Worldwide, London will hold six #CamperHunts over three weeks at three UK locations, engaging fans via Twitter and Facebook.
During each competition photographs of four landmarks at a UK location (including one image of the Camper van Tent in situ) will be posted on Facebook and Twitter, with fans being encouraged to guess where the Camper van Tent is. Hints will be posted on the Volkswagen UK Facebook and Twitter feeds. To enter, fans can click through to a competition page on Facebook, while on Twitter users will be invited to tweet where they think the Camper van Tent is, with the hashtag #CamperHunt.
Silke Anderson, Communications Manager at Volkswagen UK, said: “#CamperHunt is a fun, light hearted social initiative that perfectly captures the essence of Summer Driving: the freedom to explore. We’re excited about the competition and are looking forward to engaging with new and existing fans as part of the campaign.”
Victoria Buchanan, Creative Director at Tribal Worldwide, London, added: “The VW Camper van has a broad appeal and is iconic the world over, and we’re anticipating a high level of engagement in this celebratory summer campaign. Let the #CamperHunt begin!”
The initiative will commence with teaser posts on the brand’s social channels to begin building excitement.