Blunders : A celebrity endorsement that went wrong to the tune of £12m

Charlize Theron

Charlize Theron – Raymond Weil Watches

Designer Raymond Weil paid Theron for the rights to her wrists for two years, so she could wear only his watches. The model and actress did not play by the rules and went to a press conference wearing a Dior watch. As you can imagine, Weil wasn’t too happy about this and went on to seek £12m in compensation.  
More big blunders with endorsements
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