Vodafone has awarded the delivery of its customer relationship management to WPP agency G2 United Kingdom
Vodafone has awarded the delivery of its customer relationship management to WPP agency G2 United Kingdom, following a competitive pitch.
The account includes Vodafone UK’s eCRM and CRM marketing communications across both its consumer and business-to-business categories. G2 will start in October 2010. G2 United Kingdom was appointed on the strength of its strategic skills and excellence in execution.
“G2 showed that they could help us deliver our short term objectives of improving our customer journey whilst providing a credible approach to our longer term strategy, in a cost effective manner,” said Danielle Crook, Brand Director, Vodafone UK.(pictured)
Tim Hipperson, CEO, G2 United Kingdom adds:
“G2 London’s strength lies in aligning customer knowledge, technology and strategic thinking to create impactful brand experiences for the customer. We are confident that our approach and expertise will deliver for Vodafone UK and we are thrilled to be in the position to do this.”