Freesat’s ‘no-catch’ campaign launches online with new website
Free-to-air satellite TV service Freesat has re-launched its website as part of a new campaign (launched 2nd October) to establish its unique catch-free proposition with consumers online, created by digital experts The BIO Agency.
The new website delivers a vibrant and engaging new portal for consumers looking to find out about Freesat’s ‘no-catch’ proposition and interact with the brand online. It supports Freesat’s refreshed approach and runs alongside the start of its biggest TV campaign to date, devised as part of its march towards two million sales.
The new site includes a real time TV guide and intuitive tiered navigation, all wrapped up in a refreshed and original look and feel. In addition, the site will promote linked campaigns on Facebook, Twitter and YouTube, which are set to carry the no-catch story far and wide.
Will Abbott, Freesat Marketing and Communications Director, said, “Our new website is far more dynamic, and gives users a richer experience. We’re excited about developing the site further as we continue to grow.”
The £5 million campaign, which premiered during X Factor last Saturday night, highlights Freesat’s no-catch proposition of more than 140 channels, free HD channels from ITV and the BBC, and the ability to record and rewind TV with freesat+, all subscription-free. The campaign has a new strap line of “Freesat. Subscription free satellite TV. There is no catch”.
Peter Veash, Managing Director, The BIO Agency, adds “It’s hard to find brands like Freesat that gives to the consumer without a catch. We wanted to support their rare positioning with a digital solution that reflects their consumer centric features. It’s different to anything else in their market, but then Freesat are different too.”
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