First mobile video programmatic marketplace for both web and apps launches in Europe / ‘Chocolate’
http://www.vdopia.com/mobile/ Unifies the fragmented mobile video market space and tackles key trends – handset proliferation, buying transparency, lack of standards and brand safety London – 28 November 2014 . ‘Chocolate’ – the world’s only mobile programmatic marketplace that allows video ads to be bought and sold across both mobile web and apps – is launching today in Europe. Built by Vdopia @ vdopia exclusively for mobile video, Chocolate is designed for brand marketers and demand partners who want a completely transparent marketplace platform that offers premium mobile video inventory at significant scale – the inventory includes more than 10,000 mobile apps and sites and a reach of more than 200 million unique users. Unlike other ‘partly-mobile’ programmatic platforms, Chocolate removes any ‘blind’ buying so advertisers can choose exactly what device, what operating system or in what location, ads are served. This transparency aids brand safety and ad viewabilit