“Olympic brand management is about trickle and smash” / Nadim Sadek of TransgressiveX


Olympic brand management is about trickle and smash / Nadim Sadek of TransgressiveX https://t.co/H64RuxyM41 ReTweet pic.twitter.com/36xOtqlMRB — Will Corry (@slievemore) August 8, 2016 With the Olympics now up and running Nadim Sadek of TransgressiveX reflects on the emotional resonance of one of the worlds biggest and most evocative sporting events. Samba. Pele. That statue on the [more ]
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